Past Work

Testimonials

★★★★★

"I had a great experience working with Jonathan [of Upper Way Design]. He was one of my favorite collaborators, not only highly creative and technically talented, but someone who consistently brought thoughtful ideas that strengthened the storytelling itself. He took real ownership of the work, helped guide the process, and made sure delivery deadlines were met. That combination of creative insight and accountability is rare, and I would gladly work with him again."

Stephanie Gumpel

Studio Novella

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About

Impactful 3D visuals
for eco-conscious and health-focused brands
to increase sales and brand recognition.

3D/CGI Creative with 10+ years of experience crafting commercial visuals. Using the power of still images and animations, we can collaborate to craft visual stories that seamlessly educate your customers, showcase product benefits, and increase conversion rates.

Aldi's popz

Responsible for all Visuals - Natural, Healthy Elevated Beverage

Created a digital replica of the Aldi "popz" probiotic soda, for a spec project showing the soda as a healthy, natural beverage

Description:

A personal exploration of ALDI's "popz" brand of probiotic soda.The challenge was to show the benefits of the brand while also showing the product as an approachable, desirable product in a league of its own. The name "Summit" inspired the idea of a can, solitary on the peak of a mountain. The refreshing, natural ingredients inspired the vibrant, nature inspired palette of the visuals.By creating a high quality, premium set of visuals, I was able to highlight the beneficial and health-focused features found in the popz soda brand while also bringing attention and focus to the product.

Cerave

Responsible for: CereVe Bottle - An Avatar of Moisture

Created a digital replica of the CeraVe Facial Cleanser Bottle as an avatar of moisterized, clean skin

Description:

A collaboration with the good folks at LVLY Studio for CeraVe. The team needed a CGI digital replica of the product to be placed over and alongside various backgrounds and live-action footage.In collaboration with the Creative Director, I made key creative decisions on how to visualize the bottle, while ensuring matching brand colors and visual textures. The finished spot helped accentuate the brand image of CeraVe as the avatar of moisturized, clean skin.

Cetaphil

Responsible for: Cetaphil Products (end tag)
A Memorable Hydration Solution

Created a digital replica of five Cetaphil products as an avatar of moisterized, clean skin

Description:

A collaboration with the good folks at LVLY Studio for Cetaphil in 2020.

The team needed a digital build in CGI of the various products to be placed in for the Endtag animations.

I also collaborated with the Creative Director, combining the bottles with the water and background, as well as insuring visual continuity between versions.

With the finished spot, the brand was able to accentuate and demonstrate the deep hydration Cetaphil provides for skin.

Introducing Elegance

Responsible for all Visuals - Elegant, Rich Fragrance

Conceptualized, Created & Animated an visual exploration of a premium fragrance

Description:

An exploration/visual celebration created as a homage to premium fragrances.

The concept? How do we give the viewer, the potential customer, a elevated "in-person" experience with the product, from behind a screen?

The answer was multifaceted. Closeups, visual textures and colors, sound and motion. All in the service of the product to help enhance the emotional appeal.

The result? Visuals that conveys intrigue, richness and elegance.